MobileX, a wireless carrier, will be the sole wireless carrier partner for the X Games in Aspen, Colorado.

The company, founded by Petter Adderton, is relatively new in the wireless industry and uses artificial intelligence (AI) to reduce data consumption.

The mission of MobileX, which is to encourage freedom of expression, creativity, and expression, is aligned with the X Games.

MobileX's CEO, Adderton, aims to inject excitement into the wireless industry, similar to how hip-hop artists promoted the Boost brand in 2002.

MobileX's operational expenses are minimal due to its cloud-based infrastructure, primarily focusing on marketing, sales, and distribution.

MobileX is expanding its presence in approximately 3,700 Walmart stores across the country and on the Walmart.com platform.

MobileX, a Bring Your Own Device (BYOD) service, is not limited to a particular carrier and operates independently of any particular carrier.