The beginning of the year is represented by the celebration of the "Year of the Dragon," which begins on February 10th. 

Celebrates the start of the lunar calendar, involving processions, dragon performances, banquets, fireworks, and family meals. 

The celebrations last for approximately 15 days, culminating with the Lantern Festival on the 15th day of the lunar month. 

Celebrations of the holiday include the lighting of fireworks, the application of red paper to the doors of homes, and the placement of lanterns outside.  

Harmony, economic success, and optimism are all things that are expected to come about during the Year of the Dragon when it finally arrives.  

One of the most well-liked beverages available is the Orange Blossom Cocktail, which was popular during the prohibition era.  

Consumers are inundated with messages and brand campaigns that are festive in nature in preparation for China's annual celebration. 

A selection of popular beverages to celebrate the Chinese New Year 2024, also known as the Year of the Dragon